Gamifying TikTok to promote Samsung Galaxy A's long lasting battery life.
Creators needed a phone that matched their limitless potential and Samsung had the answer — the Galaxy A. To reach the next generation of worldwide phone buyers, the team built a gamified branded effect in collaboration with TikTok and 88 Rising's new artist Warren Hue. The visual and music driven challenge allowed creators everywhere to 'power up' while engaging with the brand. The battery and game inspired universe was a unique expression of the Samsung brand.
Design
Art direction
social campaign